If you are actively using SEO, which you should be, you might be surprised to find some tools you currently use are more of a hindrance.
There are some ways to increase your awareness of the right and wrong ways of using SEO.
Back to the Basics
Let’s begin by all getting back to the same page. Wikipedia’s definition is a bit bulky in saying SEO is “the process of increasing the quality and quantity of website traffic by increasing the visibility of a website.
You might find you get more client interactions on your business blog rather than posting to social media, or vice versa.
Remember that On-Site SEO isn’t Everything
It is created to get clicks on your website, but even that is not enough. You want potential clients engaging with your content on other platforms that may not be your own.
Being on other websites is not a one-time gig. It is important to create a schedule that refreshes content posted at least monthly.
Just because a viewer is seeing your content on another website does not mean it is actually being noticed.
How many times have you gone to a blog and noticed someone else’s business being promoted on the sidelines? That could be your content that someone sees when reading about a related topic.
Whether created to play before a YouTube video or on a blog, videos are a great way to get viewers to notice you. Videos and images are more personal than some words on a page.
Get Creative with your Content
Creativity is measured individually by each business and does always not mean making flashy campaigns.
You want viewers to frequently visit your sites and to do that means updating the information they are engaging with. If they have seen it before, they are rarely going to go back a second time.
There are several ways you can get creative with your content but sticking to your company’s established brand will tie together all posted content into one concise website.
Images are Important
While your company may be better explained than shown, images are still important in keeping your audience’s attention.
They say a picture is worth a thousand words and this is certainly the case. Viewers are more likely to remember your brand if they have a mental image to reference.
While not every written document may need an image as well, finding the right type of image for your post is a great way to gain a viewer’s interest.
Graphics – Graphics include images created specifically to enhance another thing, whether it is a specific point in an article or the article itself. The most important rule of graphics is to remain consistent.
Photographs – People like to see the faces behind the business. If your business offers a service, clients want to know that their trust is being put into skillful hands.
Adding pictures of those within the company to websites humanizes your brand and makes your website feel more familiar.
Keep Current on Trends
The thing that could be your SEO downfall is not keeping up to date on what viewers are clicking on. What is gaining traffic one day is ignored the next for something newer and shinier.
Video rental stores were killed by video streaming websites.
This is a classic case of the new kicking out the old, and it could be the case with your SEO tactics. Keeping current can happen in multiple ways.
See whom your followers are following – This is mostly for social media pages.
SEO Mistakes Overview
Search Engine Optimization (SEO) can be done really well or can be done really poorly.
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The answer is always in the result. Never be afraid to Google your business and see how you are appearing to viewers.
It is easy to get trapped in SEO practices that you assume will help, but in actuality, will only hurt.
Try not to rely solely on on-site SEO, get creative with every post, and keep up with what is going on around you.
Without utilizing these tactics, your SEO ranking will stay stagnant even as you try to work your way around it.