The average person looks something up on Google at least three to four times a day. If you Google most of the time but don’t know what Google Search Operators are, you’re missing out on a lot. Google Search Operators, or GSO, can enhance your searching experience by giving you more precise results. They’re meant to filter out the search results that aren’t relevant to you. How do I sea...
Voice Search is the upcoming feature that lets the users speak out voice commands to access useful information on major search engines like Google. Microsoft, Apple, and Amazon are the leading Giants and pioneer of voice technologies.
The aliases like Alexa and Siri are likely to become your assistant in 2020 to help you find information online.
Post Hummingbird Update, Google only focuses on indexing and ranking those content with relevant information and more intensity.
When the target audience speaks a question, the most relevant and higher ranking content that provides the correct answer to the question appears on the top.
In 2020, Voice Search is crucial as more and more voice technologies are being developed, and consumers are likely to use it more often than before.
Therefore, Google will react accordingly. Initially, we saw the major switch to mobile-first indexing, and now it is the time to experience voice-first indexing.
To optimize your voice search in 2020, you must use the below mentioned SEO tips, which are suggested by the leading and experienced SEO company in Gurgaon.
Getting Hold of Featured Snippet
Featured Snippets are the crucial spots on Google’s SERPs in 2020 and for many good reasons. It holds the top positions on SERPs and also offers the answers to search queries and questions in the best way possible as per Google.
Presently, the average voice search queries comprise of 30 words.
To attain the resentment featured snippets and get higher ranking on voice search, you must focus on answering the questions precisely that your audiences are looking for and ensure to include essential details only and keep it brief.
Please answer the questions of your audiences and integrate it above the fold on the web page you intend to rank.
Ensure to include it in the 1st paragraph, and this will help you attain top ranking on voice search and help you to increase the web traffic of your page.
Turn Mobile Friendly and Improvise Leading Speed of Site
As discussed earlier, Google focuses on indexing those websites that are mobile-first optimized. Google indexes the website based on its mobile version and how it appears on mobile screens.
Voice assistants and mobile-friendly devices are where the maximum numbers of voice searches are carried out, and hence you must focus on optimizing your website to make it mobile-friendly.
Google can easily make out whether the website is mobile-friendly or not, and hence it will rank the website accordingly.
The Google Search Console comes with a mobile-friendly test that helps you determine whether or not your website is mobile friendly and the scope of improvement and how to do the improvements.
It will make your website a non-mobile-friendly site. With Google Search Console, you can find the issue and its location.
You need to remember that the site’s loading speed goes hand in hand with an optimized mobile experience. When the site’s loading speed is slow, the website will take a longer time to load, and without waiting longer, your audiences will opt for the second-best option.
By enhancing the loading speed of the site, you will deliver quality user experience and make your audiences feel that you value their precious time.
It also indicates Google about the user-friendliness of your website, and this, in turn, boosts your rankings and increases the chance to attain coveted featured snippets.
Creating Traditional Content for Voice Search
Most of the people usually prefer using traditional keywords during voice search. So, you must focus on it and prefer creating traditional content for voice searches.
For instance, when you search for the best B2B website design online, you type it. But when using voice search, you prefer speaking a more traditional language like “What is the best B2B web design online”.
This type of search generates different results.
Voice searches are considered the long-tail keywords, and it comprises of more details to what audiences are searching.
So, generating traditional content using targeted keywords can enhance your chance of reaching targeted audiences while generating quality web traffic for your website.
Focusing More on Local Searches
According to digital agencies on Sohna Road, in 2019, about 55% of online users used the voice search feature to find local businesses. By 2020, it will increase further up to 60% as expected.
This increasing trend demonstrates that local businesses and companies will significantly benefit from voice search in 2020.
Therefore, it is essential to focus more on optimizing your website for popular local searches to get an edge over your competitors.
Long-Tail Keyword Research
As mentioned, when working for voice search optimization, you must focus on long-tail keywords as it is the best way to attain a larger market share of the featured snippets.
There are many online tools available that let you find the best long-tail keywords and know what your target audiences care about.
These tools use a topic of interest and create a list of questions related to the topic. Once you get the list of answers, you need to plug them in the keyword research tools, and these tools would help you create keyword difficulty, search volume, and some of the other ranking metrics.
Long-tail keywords comprise of educational or conversational intent. After you develop huge numbers of long-tail keywords, you can easily strategize and generate content that ranks higher and meets the audience right where they are.
Impact of Voice Search in 2020
In 2020, voice search is likely to impact the future of digital marketing and SEO dramatically. Since the machine learning algorithms and artificial intelligence are becoming more advanced and precise, the power of voice search to improvise marketing space is likely to increase in the coming years.
With the advancement in technology, Alexa and Siri’s responses will become even more contextual, while employing deep reasoning.
It will significantly change the entire concept of voice search because Google would focus on reacting to it by changing their SEO tricks and algorithms like on-page optimizations and keyword targeting.